BRAND MANAGEMENT
Brand desire is the key to success.
Brand Managment
This course will focus on the basic building blocks of growing and managing a brand, as well as advanced and special topics of brand management that will provide a well-rounded look at issues in integrating the brand into overall marketing and company activities.
So many organizations now realize that one of the most valuable assets in their portfolio is the brand associated with their products and services. In spite of the incredible value (or potential value) of the organization’s brand, marketing professionals and company executives often do not understand how to successfully manage their brands within their overall marketing and corporate strategy effort.
Marketing Communication
This course will focus on the basic building blocks of growing and managing a brand, as well as advanced and special topics of brand management that will provide a well-rounded look at issues in integrating the brand into overall marketing and company activities.
So many organizations now realize that one of the most valuable assets in their portfolio is the brand associated with their products and services. In spite of the incredible value (or potential value) of the organization’s brand, marketing professionals and company executives often do not understand how to successfully manage their brands within their overall marketing and corporate strategy effort.
How to finance my Start-up Business
One of the most important questions regarding the establishment of a business venture is the financing of the start-up activities and the expansion phases. Idea and prototypes need to be further developed for the market, the business concept has to be defined and developed, resources have to be structured, and the first steps towards business operation have to be taken. There exist several different financing sources for such steps in the pre-Seed, the seed, the start-up and the expansion phases.
How to become better on the market
The decisive success criteria for the lasting existence of an enterprise is its market: the number of satisfied and paying customers, their acceptance of the product and enterprise ensure ultimately the existence of the company. In this course, you will learn about the market philosophy behind an enterprise and entrepreneurs, and obtain a comprehensive overview of the correlation among Strategy, Marketing, Sales, and Branding. Thanks to the built-in coaching, until the end of this course, the trainees will be able to reach their own decisions for market development, to build their own marketing plans and presentations, based on their own experience and knowledge, and based on the newly acquired knowledge from this course.
