BRAND MANAGEMENT
Brand desire is the key to success.


During the course you’ll learn how to:
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Understanding Brands;
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Brands and Branding;
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Your Brand’s Best Strategy;
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Strategies for Leveraging Master Brands;
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Brand Economics;
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Understanding the branding and product concepts from the consumer’s point of view;
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Planning and evaluating product and brand strategies;
At the completion of the course, you will be able to:
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Understand the terminology, concepts and activities of brand management
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Understand the brand equity concept, including the general steps we can take to create and grow the brand’s value:
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Identify & establish the brand values & positioning
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Plan & implement brand marketing programs
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Measure & interpret brand performance
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Continue to grow & sustain brand equity over the long-term
Requirements:
To take this course you'll need:
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Computer with Internet connection (56 Kbps modem or faster).
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Basic skills with Adobe Illustrator and Adobe Photoshop;
Capacity:
5 students
Duration:
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16 academic hours /1 hour is 45 min, 8 live sessions/
Price:
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Individual learning: No certificate: 430 EUR or with certificate: 460 EUR
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Join a class: No certificate: 290 EUR or with certificate: 320 EUR