During the course you’ll learn how to:

• Understanding Brands;

• Brands and Branding;

• Your Brand’s Best Strategy;

• Strategies for Leveraging Master Brands;

• Brand Economics;

• Understanding the branding and product concepts from the consumer’s point of view;

• Planning and evaluating product and brand strategies;

 

At the completion of the course, you will be able to:

• Understand the terminology, concepts and activities of brand management

• Understand the brand equity concept, including the general steps we can take to create and grow the brand’s value:

• Identify & establish the brand values & positioning

• Plan & implement brand marketing programs

• Measure & interpret brand performance

• Continue to grow & sustain brand equity over the long-term

 

Requirements:

To take this course you'll need:

• Computer with Internet connection (56 Kbps modem or faster).

• Basic skills with Adobe Illustrator and Adobe Photoshop;

 

Capacity:

5 students

 

Duration:

• 16 academic hours /1 hour is 45 min, 8 live sessions/

 

Price:

• Individual learning: No certificate: 430 EUR or with certificate: 460 EUR

• Join a class: No certificate: 290 EUR or with certificate: 320 EUR