BRAND MANAGEMENT

Brand desire is the key to success.​

During the course you’ll learn how to:

  • Understanding Brands;

  • Brands and Branding;

  • Your Brand’s Best Strategy;

  • Strategies for Leveraging Master Brands;

  • Brand Economics;

  • Understanding the branding and product concepts from the consumer’s point of view;

  • Planning and evaluating product and brand strategies;

 

At the completion of the course, you will be able to:

  • Understand the terminology, concepts and activities of brand management

  • Understand the brand equity concept, including the general steps we can take to create and grow the brand’s value:

  • Identify & establish the brand values & positioning

  • Plan & implement brand marketing programs

  • Measure & interpret brand performance

  • Continue to grow & sustain brand equity over the long-term

 

Requirements:

To take this course you'll need:

  • Computer with Internet connection (56 Kbps modem or faster).

  • Basic skills with Adobe Illustrator and Adobe Photoshop;

 

Capacity:

5 students

 

Duration:

  • 16 academic hours /1 hour is 45 min, 8 live sessions/

 

Price:

  • Individual learning: No certificate: 430 EUR or with certificate: 460 EUR

  • Join a class: No certificate: 290 EUR or with certificate: 320 EUR

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