Who should enroll:

• Entrepreneurs, startups

• SME owner

   

Learn powerful approaches:

The customer should be considered as the most important partner. You will learn within this seminar how to achieve customer satisfaction based on the principles in Strategy, Marketing and Sales. Moreover, more, you will be able to determine your main priority marketing areas in which you need to improve your performance, and create working plan for that.

 

Course Objectives:

This course will introduce practical knowledge for building an operating marketing plan, sales strategies and memorable brand necessary for the successful operation of the business organization.

 

The following themes will be addressed:

• Evaluation of your business in 12 key questions

• Positioning, customer acquisition and binding

• 16 competencies in marketing

• Relevance of planning and the necessity of regulation

• Target groups and needs’ identification

• Sales and 12 steps for building successful presentations

• Techniques for closing sales

• Construction of a personal image and style

• Tendency to procrastinate or "Why do we resist change".

   

 

Requirements:

To take this course you'll need:

• Computer with High Speed Internet access;

• Windows 7 or higher; or Mac OS v.10.7 or higher;

• Computer with 64 bits 1GHz processor or Mac Intel;

• Minimum 4GB of RAM;Hard Drive 250 GB;

• Internet Browser;

• Screen with minimum resolution of 1080 x 900 (1280 x 1024 recommended);

• Sound Card, headphones and microphones;

• Players and plugins:

• Flash Player 8 or higherOther software: Microsoft Office 2010, Adobe Acrobat 7;

 

Capacity:

5 students

 

Duration:

• 12 course modules, each 60 minutes

 

Language of teachning:

• English

 

Price:

• Individual learning: No certificate: 430 EUR or with certificate: 460 EUR

• Join a class: No certificate: 290 EUR or with certificate: 320 EUR