During the course you’ll learn how to:

• Learn the basics of the communication channels;

• Provide detailed information on how marketing communications work;

• Discuss with many real cases how to integrate the variety of tools;

 

At the completion of the course, you will be able to:

• How to build a sound integrated communication campaign;

• How to combine the variety of tools, both traditional and non-traditional;

• How to measure the results;

• How to plan the campaign

 

Requirements:

To take this course you'll need:

• Computer with High Speed Internet access;

• Windows 7 or higher; or Mac OS v.10.7 or higher;

• Computer with 64 bits 1GHz processor or Mac Intel;

• Minimum 4GB of RAM;Hard Drive 250 GB;

• Internet Browser;

• Screen with minimum resolution of 1080 x 900 (1280 x 1024 recommended);

• Sound Card, headphones and microphones;

• Players and plugins:

• Flash Player 8 or higherOther software: Microsoft Office 2010, Adobe Acrobat 7;

 

Capacity:

5 students

 

Duration:

• 16 academic hours /1 hour is 45 min, 8 live sessions/

 

Price:

• Individual learning: No certificate: 430 EUR or with certificate: 460 EUR

• Join a class: No certificate: 290 EUR or with certificate: 320 EUR