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Brand desire is the key to success.​

During the course you’ll learn how to:

  • Learn the basics of the communication channels;

  • Provide detailed information on how marketing communications work;

  • Discuss with many real cases how to integrate the variety of tools;


At the completion of the course, you will be able to:

  • How to build a sound integrated communication campaign;

  • How to combine the variety of tools, both traditional and non-traditional;

  • How to measure the results;

  • How to plan the campaign



To take this course you'll need:

  • Computer with High Speed Internet access;

  • Windows 7 or higher; or Mac OS v.10.7 or higher;

  • Computer with 64 bits 1GHz processor or Mac Intel;

  • Minimum 4GB of RAM;Hard Drive 250 GB;

  • Internet Browser;

  • Screen with minimum resolution of 1080 x 900 (1280 x 1024 recommended);

  • Sound Card, headphones and microphones;

  • Players and plugins:

  • Flash Player 8 or higherOther software: Microsoft Office 2010, Adobe Acrobat 7;



5 students



  • 16 academic hours /1 hour is 45 min, 8 live sessions/



  • Individual learning: No certificate: 430 EUR or with certificate: 460 EUR

  • Join a class: No certificate: 290 EUR or with certificate: 320 EUR

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